News + Views From The Nonprofit World
Articles About Charity Marketing
Charity
Validating Charities Through Donor Reviews
Perla Ni is CEO and Founder of Greatnonprofits.org, the largest nonprofit review site (think Yelp for nonprofits). Donors and investors want to know that their…
Read Article
If Your Charity Has a Strategic Plan, Don’t Put it on the Shelf – Market it!
Nonprofits need to have a strategic plan and, more than ever, need to share and market that strategic plan with potential corporate funders and partners.…
Read Article
Crowdfunding for Charitable Causes: Advice from BBB Wise Giving Alliance
BBB Wise Giving Alliance’s CEO Art Taylor notes our digital culture has introduced many new ways of contributing to charitable causes. Crowdfunding presents opportunities, but…
Read Article
Highlights from Membership Assembly 2014
On May 15, 2014, America’s Charities hosted its annual Membership Assembly. Member charities from across the country and special guests gathered to discuss the “Overhead…
Read Article
Charities strain to meet corporate engagement expectations
By Dan Cook For-profits and nonprofits are doing a better job of forging partnerships to support one another, but they still struggle with fully meeting…
Read Article
Measuring Impact
When it comes to working with funders and corporate partners, nonprofits serve two masters: (1) the programatic imperatives and (2) what the funder wants or…
Read Article
The Importance of Including Employer Names in your Nonprofit’s CRM System – Double the Donation
Here’s a very interesting way to tap into larger donations. Find out if your donors’ employers offer matching gifts. This is what Double the Donation…
Read Article
Digital Data Further Blurs Boundaries Between Sectors
By Lucy Bernholz The White House released its report, Big Data: Seizing Opportunities, Preserving Values, yesterday. The only place the word “nonprofit” appears in the report…
Read Article
Companies Expect More From Nonprofits, Report Finds
When it comes to corporate philanthropy, corporate and employee donors expect more from charities these days. And in a digital era defined by greater transparency, charities…
Read Article
How Do We Solve the Obvious Gap Between What Companies Offer and What Charities Need?
Tom Watson, President and Founder of CauseWired and a Forbes Contributor, was a panelist at America’s Charities annual Giving Under The Influence symposium last week…
Read Article
School’s Out, Food’s In: New Partnership to Address Childhood Hunger Over the Summer
ATLANTA – April 23, 2014 – The Arby’s Foundation, the charitable arm of Arby’s Restaurant Group Inc. (ARG), and Share Our Strength’s No Kid Hungry campaign announced the…
Read Article
Children’s Miracle Network Hospitals Earns Top Honors for Best-in-Class Cause Marketing
>> Watch This Video The Cause Marketing Golden Halo Award (Nonprofit), the highest honor for companies and causes that collaborate to produce business and social…
Read Article