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Companies Expect More From Nonprofits, Report Finds

When it comes to corporate philanthropy, corporate and employee donors expect more from charities these days.  And in a digital era defined by greater transparency, charities…

How Do We Solve the Obvious Gap Between What Companies Offer and What Charities Need?

Tom Watson, President and Founder of CauseWired and a Forbes Contributor, was a panelist at America’s Charities annual Giving Under The Influence symposium last week…

School’s Out, Food’s In: New Partnership to Address Childhood Hunger Over the Summer

ATLANTA – April 23, 2014 – The Arby’s Foundation, the charitable arm of Arby’s Restaurant Group Inc. (ARG), and Share Our Strength’s No Kid Hungry campaign announced the…

Children’s Miracle Network Hospitals Earns Top Honors for Best-in-Class Cause Marketing

>> Watch This Video The Cause Marketing Golden Halo Award (Nonprofit), the highest honor for companies and causes that collaborate to produce business and social…

Giving Donors Data on a Charity’s Impact Doesn’t Always Lead to More Gifts

By Cassie Moore Providing data on a charity’s impact doesn’t necessarily translate into more gifts from prior donors, says a new report. The report details an…

Has the Word ‘Impact’ Lost Its Impact?

By Derrick Feldmann Two years ago, I wrote an article about the use of the wordinnovative in our field. The gist of the article was that those who…

Contribute to the Field! Take The State of Grantseeking Survey

Source: GrantStation You can help the grantseeking community stay on top of trends through the semi-annual State of Grantseeking report. The State of Grantseeking reports…

Unlike For-Profits, Nonprofits Succeed by Sharing the Work and the Glory

Source: The Chronicle of Philanthropy By Phil Buchanan In recent years, foundation and charity leaders have paid increasing attention to questions of performance. The focus…

What’s a Pack of Smokes Cost? Your Teeth

Source: NPR By Rob Stein When it comes to persuading teenagers not to smoke, you have to think short-term, the Food and Drug Administration says.…

Junior Achievement of New York Expands Giving Options to Include Bitcoin

Source: Junior Achievement of New York [New York: NY] – The NYC economic education charity, Junior Achievement of New York, announced it is now accepting…

Washington Post’s Article on Nonprofit Fraud Spawns Warranted Reaction from Charitable Sector

You have to hand it to the Washington Post.  They sure know how to write a catchy headline.  Their recent front page Sunday edition lead…

Engaging Millennials in Workplace Giving

Mutually Beneficial Actions Employers & Charities Can Take to Leverage Each Other’s Millennial Engagement Efforts I’ve been working in and around the world of philanthropy…