Sarah Ford | April 25, 2014

Giving Donors Data on a Charity’s Impact Doesn’t Always Lead to More Gifts

By Cassie Moore

Providing data on a charity’s impact doesn’t necessarily translate into more gifts from prior donors, says a new report.

The report details an experiment in which Freedom From Hunger, a California charity, sent direct-mail appeals to its supporters. All of the fundraising appeals included a narrative story about how its programs benefited an individual. Some appeals also included scientific data on the impact of the charity’s work.

Donors who had given $100 or more in the past were more likely to give again when they encountered the data on the charity’s impact. But donors who had given less than $100 were actually less likely to donate when the appeal included the data.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

America’s Charities Selected as 2024 Board Leadership Award Winner by Center for Nonprofit Advancement

July 17, 2024

Washington, D.C. – July 17, 2024 – America’s Charities, a 501(c)(3) nonprofit that mobilizes the power of giving as a leading provider of volunteering, workplace…

Read Article

Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity

May 9, 2024

June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…

Read Article

LGBTQIA+ Pride Month 2024

May 9, 2024

In honor of the 1969 Stonewall Uprising in Manhattan – considered the tipping point for the Gay Liberation Movement in the United States – each…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.