Sarah Ford | April 25, 2014
Giving Donors Data on a Charity’s Impact Doesn’t Always Lead to More Gifts
By Cassie Moore
Providing data on a charity’s impact doesn’t necessarily translate into more gifts from prior donors, says a new report.
The report details an experiment in which Freedom From Hunger, a California charity, sent direct-mail appeals to its supporters. All of the fundraising appeals included a narrative story about how its programs benefited an individual. Some appeals also included scientific data on the impact of the charity’s work.
Donors who had given $100 or more in the past were more likely to give again when they encountered the data on the charity’s impact. But donors who had given less than $100 were actually less likely to donate when the appeal included the data.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Open Position – Application Specialist, Employee Assistance FundsÂ
Position: Application Specialist, Employee Assistance Funds Department: Charitable Grants Reporting Structure: Director, Charitable Grants Employment Type: Part-time, temporary Exemption Status: Non-exempt Location: Remote Overview of…
Open Position – Director of Business DevelopmentÂ
Position: Director of Business Development Department: Business Development Reporting Structure: VP, Business Development Employment Type: Full-time Exemption Status: Exempt Location: Remote Overview of the Role: …
Micro-Influencers and Nonprofits: Local Partnerships
What does your nonprofit’s digital presence look like these days? Having a website and social media accounts almost goes without saying, and your team likely…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
