Sarah Ford | May 5, 2014

Companies Expect More From Nonprofits, Report Finds

When it comes to corporate philanthropy, corporate and employee donors expect more from charities these days.  And in a digital era defined by greater transparency, charities face new challenges and opportunities with their corporate partners – all of this according to the Snapshot 2014 report from America’s Charities on employee giving.

In his article “Companies Expect More From Nonprofits, Report Finds“, Forbes Contributor, Ryan Scott states “the biggest takeaway from this report is the increasing significance of storytelling to engage corporate partners, employees and nonprofits around a shared mission.  Charities are faced with greater challenges around sustaining corporate partners, and corporate partners face equally great challenges in engaging and sustaining employee interest around workplace giving.  Working together to smartly capture and transmit compelling stories around the issues, opportunities, and successes of a charitable endeavor creates more inviting on-ramps for employee involvement and strengthens the relationships that charities have with companies.”

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Minority Mental Health Awareness Month

July 18, 2025

July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…

Read Article

International Self Care Day

July 18, 2025

Today, July 24, 2025, we celebrate International Self Care Day, a day dedicated to promoting self-care practices and their numerous benefits for physical, mental, and…

Read Article
How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

July 14, 2025

The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock