Sarah Ford | May 14, 2014

Charities strain to meet corporate engagement expectations

By Dan Cook

For-profits and nonprofits are doing a better job of forging partnerships to support one another, but they still struggle with fully meeting corporate expectations around employee engagement.

That was among the big-picture findings when America’s Charities compared results of its 2013 survey of employers and 2014 survey of nonprofits. The organization, which facilitates partnerships between these two worlds, interviewed about 100 companies last year and over 200 nonprofits this year.

America’s Charities led off with the good news: the alignment between the two parties is proceeding.

“The study revealed the most dramatic shift in workplace giving over the past decade, as companies move to more fully engage employees and maximize the giving experience inside and outside the walls of the workplace,” the report said. “Companies are looking more strategically at employee engagement and connecting it to broader social responsibility strategies and objectives.”

Employees, in fact, are pushing their employers to support their desire to serve their favorite charities. Sixty-eight percent of companies said their employees “expect them to support volunteerism.”

Charities are well aware of the trend.

“Nearly 50 percent of the charities responding to the survey said the number of requests to engage with employees has increased within the last three years,” the report said. “Additionally, they see a growing number of young professionals engage with nonprofit organizations.”

However, many charities reported they weren’t quite ready to provide the “giving experience” companies are seeking. They cited a lack of “scalable volunteer projects readily available,” as well as not having the staff to effectively create and manage the volunteer opportunities their partners in the for-profit world were seeking.

“These requests can be difficult for charities to respond to given their limited staff and resources. … Often, though, charities respond because they don’t want to turn away a corporate request. This creates a misalignment of resources and effort on both sides of the equation.”

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Minority Mental Health Awareness Month

July 18, 2025

July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…

Read Article

International Self Care Day

July 18, 2025

Today, July 24, 2025, we celebrate International Self Care Day, a day dedicated to promoting self-care practices and their numerous benefits for physical, mental, and…

Read Article
How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

July 14, 2025

The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock