Webinar Series

Want to learn how to save the world, one paycheck at a time? Check out our on-demand videos featuring discussions with key industry experts who provided insight, real-life case studies, and actional tips.

Whether you are a nonprofit that receives recurring revenue from workplace giving, an employer who hosts employee giving campaigns, or a donor who gives via payroll deductions, your role is important and more powerful than you likely know.

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America’s Charities’ public information campaign, Saving the World One Paycheck at a Time, is designed to strengthen the individual levers of workplace giving, thus bolstering our collective impact. A key facet of our campaign features webinars with leaders from across the giving paradigm addressing the following questions:

  1. What would happen if employee giving programs didn’t exist?
  2. What real-world difference does it make when employees give through workplace giving programs as opposed to other fundraising methods like Facebook, GoFundMe, or Text2Give? 
  3. What makes payroll deduction giving more beneficial to charities, employee donors, and employers as opposed to other donation payment methods like credit card, PayPal, and check?
  4. Through cross-sector efforts, how can we best showcase workplace giving to the public so it is valued as the vital mechanism for social impact that it is?
  5. Beyond the benefits of workplace giving as a charity fundraising mechanism, how else does workplace giving help nonprofits and employers streamline and accomplish their social impact goals? How does it benefit employee donors?

On Demand Webinars:

Click below to watch recordings from this campaign.

Webinar: The Nonprofit Perspective of Workplace Giving Impact

Featuring: Candi Maciel, Corporate Engagement Manager, Best Friends Animal Society; and Willemijn Keizer, Director of Institutional Giving, Southern Poverty Law Center (SPLC)

Click here for a PDF copy of the presentation.

About Candi:

Candi Maciel, Best Friends Animal Society Candi has been working in the animal welfare field for over 10 years, initially co-founding a successful 501c3 dog-rescue in California and then making the jump from the corporate world to work full-time for Best Friends Animal Society in 2011.

During her time at Best Friends, Candi worked to produce national events in Los Angeles (Super Adoption and Strut Your Mutt), managed local adoption/outreach events, transport programs, started the LA foster program, and managed the state-of-the-art NKLA (no-kill Los Angeles) Pet Adoption Center and NKLA Coalition.

In 2015, Candi moved to the role of Corporate Engagement Manager. In this role, she develops and manages relationships with companies and their employees who give back to Best Friends through monetary donations and volunteerism. Candi works with a large portfolio of donors and helps craft individualized employee engagement opportunities for companies at Best Friends lifesaving centers and events throughout the United States. In addition to employee volunteerism, she manages the organizations matching gifts program, assisting donors with securing matches from employers.

About Willemijn:

Willemijn Keizer, Southern Poverty Law Center (SPLC)Willemijn Keizer serves as the Director of Institutional Giving at the Southern Poverty Law Center (SPLC). In this function, she is responsible developing, building, and managing SPLC’s partnerships with national and international foundations, community foundations, and corporations in support of new projects and existing programmatic priorities. She also oversees the SPLC’s participation in workplace giving programs, and works with companies in designing creative corporate engagement opportunities.

Willemijn has been with the SPLC for 9 years. Prior, she worked as a cultural anthropologist in support of applied research projects in The Netherlands, Canada, Chile, Bolivia, and South Africa. Willemijn holds a dual MA degree in Cultural Anthropology and Development Sociology from Leiden University, The Netherlands. In her free time, she teaches yoga, explores Alabama on her bicycle, and volunteers for local community organizations.

Webinar: What Would Happen If There Was MORE Employee Giving?

Featuring: Susan O’Brien, Manager of the New Jersey Employees Charitable Campaign (NJECC)

Click here for a PDF copy of the presentation.

Susan O'Brien, America's Charities, New Jersey Employees Charitable CampaignAbout Susan: 

Marking its 34th year in 2018, the NJECC has raised nearly $50 million for charitable organizations – local, national, and international.

As Campaign Manager of the NJECC, Susan O’Brien manages the daily campaign operations and has 15 years of experience running the campaign. She leads the recruitment and training of campaign volunteers in addition to Loaned Executives, is the principal liaison for the Chairperson of the Campaign, and handles key account management and coordinator relationships by providing coaching, mentoring, and training to all levels of State and Local Government.

Susan serves as liaison to over 120 state and local agencies and helps plan their employee fundraising campaigns and is responsible for monitoring the campaigns financial progress and success each year.

Webinar: The Real-World Impact of Employee Giving Programs

Featuring: Junelle Kroontje, Manager of the King County Employee Giving Program (KCEGP)

Click here for a PDF copy of the presentation and click here for a recap and written transcript of the discussion.

Junelle Kroontje, King County Employee Giving Program About Junelle:

As the Employee Giving Program Administrator for King County, Junelle is the only full-time year-round employee responsible for their workplace giving program from cradle to grave. King County has 14,000 + employees and the third-largest public sector giving program in Washington State. Since Junelle began working with King County in 2008, King County has brought giving online, introduced and passed legislation that brings the KCEGP and eligibility in line with industry best practices, streamlined natural disaster relief efforts, nearly doubled nonprofit participation with 80% of them consistently receiving donations over the years, increased dollars raised every year even during the worst recession the King County community and workplace had seen, created and implemented internal Nonprofit Expos that attracted nearly 1,300 employees, and raised more than $2 million through the most recent  KCEGP in 2018.

Workplace Giving, Employee Engagement, and Corporate Social Responsibility is a natural fit for Junelle’s outgoing nature and passion for giving back. It allows her to put into practice her interests in systemic change and public policy. She believes it is one of the best investments we can make in our employees, in our local and global communities, and in our nonprofit partners.