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Articles About Charity Marketing
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Reaping Big Rewards by Doing the Unexpected
By Bill Shore At Share Our Strength, it took us nearly 25 years to learn that doing what is most expected of us required doing…
Use Direct Mail to Feature Matching Gifts to Donors
Some donors don’t respond to the internet, and others simply prefer a good, old fashioned letter. Many people who make major donations are older and…
Talbots & Dress for Success: a Perfect Cause Marketing Fit
By Sarah Ford While sipping on my coffee this morning, I was flipping through the Talbots Spring magazine and was thrilled when I got to…
Legacy Charity Walks and Runs Are Stumbling, New Report Says
As reported by The Chronicle of Philanthropy, “Several major charity walks and runs extended a yearslong revenue slump in 2014 as newer, sometimes offbeat fundraising…
Good Scout’s 2015 Cause Alliances Trend Report
In 2014, consumers and corporations alike stepped up in a big way to donate, take action or challenge others to do the same. From ice…
How to Kick-start your Nonprofit’s Marketing Strategy
Raise your hand if the thought of marketing overwhelms you! You’re not alone. In fact, the majority of our community shares this sentiment. When it…
CureSearch: Driving Impact by Meeting Donors Where They Are
By Kelli Wright CureSearch was recently highlighted in blackbaud’s Charitable Giving Report: How Nonprofit Fundraising Performed in 2014. Chief Development Officer Christine Bork spoke to…
Male Donors Respond Best to Pitches That Stress Self-Interest, Study Says
By Alex Daniels Attention fundraisers: Stop trying to pull on men’s heartstrings, advises a Stanford University study. Researchers documented an “empathy gap” between men and women…
Incorporate Matching Gifts Into Your Prospect Research
If prospect research is the eyes that spot the prospects then matching gifts are the hands that grab the donations. Of course, you can receive gifts…
Facebook Organic Reach Decline Called ‘Catastrophic’ For Nonprofits As News Feed Visibility Vanishes
Bruno needs a new home, and to look at him, you might think he’ll have no problem finding one. The energetic 2-year-old pit bull is…
Charities Show Strides in Keeping Loyal Donors, But Are Too Focused on Short-Term Results, Scholars Say
By Holly Hall Charities made strides in the past year as they sought to persuade new donors to give again and to increase the amount…
How Millennials are Using Digital to Take a Stand on Issues They Care About
Millennials are the first generation of true digital natives. They were just babies during the advent of Apple’s first laptop  and teens when the Nokia 3210 mobile phone launched…