Sarah Ford | February 23, 2015

How to Kick-start your Nonprofit’s Marketing Strategy

Raise your hand if the thought of marketing overwhelms you! You’re not alone. In fact, the majority of our community shares this sentiment. When it comes to marketing your nonprofit it can be confusing to know where to start.

We caught up with one of our star Marketing pros, Kathy, who has completed 2 Catchafire Marketing Strategy projects. Kathy is the founder and CEO of Nsoma, an innovative company at the intersection of education and technology. She previously served as Executive Director of Product development at the NYC Department of Education. She is working to destigmatize nonprofit marketing so that we can easily integrate it into our workflow rather than fearing it.

“People think that marketing is a lot harder than it is. I think that we can change the way that nonprofits think about marketing and its importance. We can help nonprofits think about infusing marketing into their culture instead of thinking of it as a “chore.”

Kathy shared 4 initial ideas a nonprofit should think about when it comes to marketing their organization.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Animal Rescue Team and Disaster Response

September 30, 2024

The Humane Society of the United States (HSUS) Animal Rescue Team (ART) is on call 24/7, ready to deploy whenever animals are caught in large-scale…

Read Article

Domestic Violence Awareness Month: Together We Can End Domestic Abuse

September 24, 2024

The U.S. Department of Justice estimates that 1.3 million women and 835,000 men are victims of physical violence by a partner every year. People who are…

Read Article

Breast Cancer Awareness Month

September 24, 2024

October is Breast Cancer Awareness Month – an annual campaign that aims to educate the public on the importance of early screening, testing and treatment for…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock