Sarah Ford
How Millennials are Using Digital to Take a Stand on Issues They Care About
Millennials are the first generation of true digital natives. They were just babies during the advent of Apple’s first laptop  and teens when the Nokia 3210 mobile phone launched and forever changed the telecommunications market. Today, Millennials spend an astounding average of 17.8 hours a day consuming different types of media, with social media topping the list as most important. So it’s almost a given that organizations looking to reach this group with social or environmental messages should turn to digital, but what’s the best approach to engage this savvy audience?
Findings from the 2014 Cone Communications Digital Activism Study reveal that organizations looking to reach Americans through digital channels must hyper-target their approach, as each audience seeks unique content, on different platforms, with diverse drivers to action. Millennials are no exception, with digital and social media closely integrated within their personal brand identity.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Corporate Volunteering: The Business Case for an Employee Volunteer Program
Corporate volunteering has evolved well beyond the occasional company service day. A well-designed employee volunteer program can strengthen employee engagement, reinforce company culture, develop leadership skills,…
Environmental Awareness Month
Every September, environmental organizations around the Nation come together in recognition of Environmental Awareness Month, with a goal to raise awareness about environmental issues that…
Join Feeding America and Take Action During Hunger Action Month
No one should have to go hungry in the richest country in the world — yet millions of Americans don’t have enough to eat. Our…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
