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Articles About Charity Marketing
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How Do We Solve the Obvious Gap Between What Companies Offer and What Charities Need?
Tom Watson, President and Founder of CauseWired and a Forbes Contributor, was a panelist at America’s Charities annual Giving Under The Influence symposium last week…
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School’s Out, Food’s In: New Partnership to Address Childhood Hunger Over the Summer
ATLANTA – April 23, 2014 – The Arby’s Foundation, the charitable arm of Arby’s Restaurant Group Inc. (ARG), and Share Our Strength’s No Kid Hungry campaign announced the…
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Children’s Miracle Network Hospitals Earns Top Honors for Best-in-Class Cause Marketing
>> Watch This Video The Cause Marketing Golden Halo Award (Nonprofit), the highest honor for companies and causes that collaborate to produce business and social…
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Giving Donors Data on a Charity’s Impact Doesn’t Always Lead to More Gifts
By Cassie Moore Providing data on a charity’s impact doesn’t necessarily translate into more gifts from prior donors, says a new report. The report details an…
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Has the Word ‘Impact’ Lost Its Impact?
By Derrick Feldmann Two years ago, I wrote an article about the use of the wordinnovative in our field. The gist of the article was that those who…
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Contribute to the Field! Take The State of Grantseeking Survey
Source: GrantStation You can help the grantseeking community stay on top of trends through the semi-annual State of Grantseeking report. The State of Grantseeking reports…
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Unlike For-Profits, Nonprofits Succeed by Sharing the Work and the Glory
Source: The Chronicle of Philanthropy By Phil Buchanan In recent years, foundation and charity leaders have paid increasing attention to questions of performance. The focus…
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What’s a Pack of Smokes Cost? Your Teeth
Source: NPR By Rob Stein When it comes to persuading teenagers not to smoke, you have to think short-term, the Food and Drug Administration says.…
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Junior Achievement of New York Expands Giving Options to Include Bitcoin
Source: Junior Achievement of New York [New York: NY] – The NYC economic education charity, Junior Achievement of New York, announced it is now accepting…
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Washington Post’s Article on Nonprofit Fraud Spawns Warranted Reaction from Charitable Sector
You have to hand it to the Washington Post. They sure know how to write a catchy headline. Their recent front page Sunday edition lead…
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Engaging Millennials in Workplace Giving
Mutually Beneficial Actions Employers & Charities Can Take to Leverage Each Other’s Millennial Engagement Efforts I’ve been working in and around the world of philanthropy…
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Part 2: Not Your Mother’s Cause Marketing
A video excerpt from a presentation by David Hessekiel, Founder & President of Cause Marketing Forum (CMF). America’s Charities recently hosted its 2012Â Membership Assembly at…
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