Sarah Ford | September 12, 2014
The Importance of Social Responsibility is Growing Among Global Consumers
Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up. In fact, findings from a recent global survey reveal that about 55% of consumers around the globe are willing to pay more for products that are responsible and sustainable, up 5% from just a year ago. And as Amy Fenton, Nielsen’s global leader of public development and sustainability, comments, brands looking to win with consumers need to be tuned in to the fact that many people now expect companies to be responsible.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
World Alzheimer’s Day
Alzheimer’s disease is the most common form of dementia, a group of disorders that impairs mental functioning. According to BrightFocus, more than 6 million Americans are…
Read Article
Join Feeding America and Take Action During Hunger Action Month
No one should have to go hungry in the richest country in the world — yet millions of Americans don’t have enough to eat. Our…
Read Article
Childhood Cancer Awareness Month
Every September, childhood cancer organizations around the world come together in recognition of Childhood Cancer Awareness Month, with a goal to increase awareness and raise funds for…
Read ArticleGet Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
