Sarah Ford | January 27, 2015
Four Principles To Create A More Credible CSR Report
Over several years now I have been analysing the external communication like websites and reports by some of the top 50 Global Fortune 500 companies regarding their CSR and sustainability efforts. Comparing their communication with the business reality often revealed a huge gap between the public image the company aimed to create by its external communication and the actual business conduct.
When I take a look at a CSR or sustainability report today it rather reminds me of a public relations brochure with well-written articles and slick pictures. After all, CSR and sustainability departments are usually associated with the corporate communications or public affairs department. Accordingly, that reports today appear to be rather brochures than sources of reliable and useful information should not be too surprising. Reports that can be exposed as PR campaigns certainly do neither positively contribute to a company’s authentic public image nor to its reputation.
If a company has a genuine interest in enhancing its reputation and creating an authentic public image by external communication, considering the following principles may be helpful.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Open Position – Application Specialist, Employee Assistance FundsÂ
Position: Application Specialist, Employee Assistance Funds Department: Charitable Grants Reporting Structure: Director, Charitable Grants Employment Type: Part-time, temporary Exemption Status: Non-exempt Location: Remote Overview of…
Open Position – Director of Business DevelopmentÂ
Position: Director of Business Development Department: Business Development Reporting Structure: VP, Business Development Employment Type: Full-time Exemption Status: Exempt Location: Remote Overview of the Role: …
Micro-Influencers and Nonprofits: Local Partnerships
What does your nonprofit’s digital presence look like these days? Having a website and social media accounts almost goes without saying, and your team likely…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
