Beyond #GivingTuesday: How Your Donation Can Make an Even Bigger, Longer-Term Impact through Workplace Giving
Workplace Giving Generates About 13 Times More Funding Annually than #GivingTuesday
By America's Charities on December 2, 2019
Last year on #GivingTuesday, individuals, civic coalitions, nonprofits, schools, and businesses in all 50 states raised more than $380 million online in the United States alone. Not too shabby for a one-day fundraising event. But did you know donations made by employees through workplace giving campaigns generate more than $5 billion each year? That’s about 13 times more than what #GivingTuesday generates. The average size gift donors make through workplace giving campaigns managed by America’s Charities is $550 - that’s about five times the average gift size of $105 from donors made on #GivingTuesday in 2018. A 501(c)(3) nonprofit with 40 years' experience in employee giving and engagement, America’s Charities inspires employees and organizations to support causes they care about, to bring more resources to the nonprofits that are changing our world.
What Makes Workplace Giving Better for Donors and Employers?
Through workplace giving, you can have your employer deduct a small, recurring amount of money from your paycheck each pay period for a year, which means you can make a more generous tax-deductible gift to your favorite causes without feeling the impact all at once. Whether you pledge $1 or $10 per paycheck, your donation really adds up - especially when you combine it with the generosity of other employee donors at your company and from across the country. And your employers benefits from an engaged and socially-minded workforce.
What Makes Workplace Giving Better for Nonprofits?
Workplace giving is a single, coordinated appeal that significantly decreases the administrative burden on charities. Rather than make a charity process thousands of individual donations from multiple fundraisers and day of giving events, America’s Charities processes and combines all of those individual workplace giving donations into one lump sum, which is much easier to manage and quicker for a charity to use. While one-time donations from #GivingTuesday donors are certainly a welcome surprise for any nonprofit; it’s just that - a surprise. Workplace giving donations provide nonprofits with a more reliable source of funds they can count on to plan and sustain their programs, services, and day-to-day operations all year long.
How to Join the Workplace Giving Movement:
Learn how you - as a donor, an employer, or a nonprofit - can join the workplace giving movement at www.charities.org/2026.
Sources:#GivingTuesday: https://www.givingtuesday.org/blog/2018/11/givingtuesday-2018-surpasses-... America’s Charities: https://www.charities.org/facts-statistics-workplace-giving-matching-gif...