Facts & Statistics on Workplace Giving, Matching Gifts, and Volunteer Programs

Workplace Giving & Employee Engagement:

  • $5 billion = approximately how much money is raised through workplace giving annually – much of which is unrestricted, sustainable support that enables charities to deliver vital services throughout the nation. Workplace giving is one of the most cost-effective ways to support charities.
  • In a survey of companies who switched away from the traditional United Way-only campaign to an expanded model with more charity choice, more than 79% of companies reported increased donor participation rates and 73% raised more money. (Source: LBG Research Institute, 2010; “Workplace Giving Works! Make it Work for You)
  • When charitable choice is given, employee participation increases. (Source: America’s Charities 2013 Snapshot)
  • Providing employees with opportunity to make financial donations directly from their paycheck (also known as workplace giving) is the most common component of employee engagement.  (Source: America's Charities 2015 Snapshot)
  • More than 49% of nonprofit respondents identified workplace giving as a growth strategy for their organization. They see workplace giving and employee engagement programs as opportunities to promote their mission, programs and services, and identify and recruit new volunteers. (Source: America’s Charities 2014 Snapshot)
  • 86% believe that employees expect them to provide opportunities to engage in the community and 87% believe their employees expect them to support causes and issues that matter to those employees.  (Source: America's Charities 2015 Snapshot)
  • America's Charities generates five to 10 times more pledge volume for America's Charities' nonprofit members that participate in workplace giving campaigns that America's Charities manages, versus workplace giving campaigns that are not managed by America's Charities. (Source: America's Charities 2018 donation data)

Employee Retention & Recruitment:

  • 88% believe effective employee engagement programs help attract and retain employees.  (Source: America's Charities 2015 Snapshot)
  • 77% of the respondents believe that offering employee engagement opportunities is an important recruitment strategy to attract millennials.  (Source: America's Charities 2015 Snapshot)
  • It’s well known that employees want to work for companies that care. In fact, Cone Research found that 79% of people prefer to work for a socially responsible company and 79% of employees think it’s important that their companies match their charitable giving.
  • 53% of respondents in the 2014 Millennial Impact Study said having their passions and talents recognized and addresses is their top reason for remaining at their current company.
  • Employees most committed to their organizations put in 57 percent more effort on the job—and are 87 percent less likely to resign—than employees who consider themselves disengaged. (Source: PwC "Keys to Corporate Responsibility and Employee Engagement)
  • According to Project ROI, a well-designed corporate social responsibility program can increase employee engagement up to 7.5%, increase employee productivity by 13%, reduce employee turnover by 50%, and increase revenue by as much as 20%.

Matching Gifts:

Volunteering & Pro Bono:

  • Company-sponsored volunteer projects and projects that encourage employees to team with their peers are the most common components of a company’s volunteer strategies. (71.43%).  (Source: America's Charities 2015 Snapshot)
  • Nearly 60% of companies offer paid time off for employees to volunteer, and an additional 21% plan to offer release time in the next two years.  (Source: America's Charities 2015 Snapshot)
  • 82% of the survey respondents say employees want the opportunity to volunteer with peers in a corporate-supported event.  (Source: America's Charities 2015 Snapshot)
  • 75 percent of U.S. adults feel physically healthier by volunteering. The mental and emotional benefits of volunteering are even greater, with 93 percent reporting an improved mood, 79 percent reporting lower stress levels, and 88 percent reporting increased self-esteem by giving back. (Source: UnitedHealth Group 2017 Doing Good is Good for You Study)
  • 92% of surveyed corporate human resources executives agree that contributing business skills and expertise to a nonprofit can be an effective way to improve employees’ leadership and broader professional skill sets. (Source: Deloitte Volunteer IMPACT Survey)
  • In an analysis of over 30,000 individual volunteer activities, skills-based volunteerism outperformed traditional volunteerism by 7-125% in all but one tracked benefit categories. (Source: True Impact Volunteerism ROI Tracker)

Aligning Cause With Business:

  • 70% of the survey respondents strongly agree that employees expect them to be a socially responsible company.  (Source: America's Charities 2015 Snapshot)
  • 92% of respondents noted their customers expect them to be good corporate citizens.  (Source: America's Charities 2015 Snapshot)
  • As social purpose’s role in purchasing decisions has increased, purchase frequency has also intensified: 47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.Not only are consumers making purchase decisions with purpose top of mind, they are also buying and advocating for purposeful brands. 72% of consumers would recommend a brand that supports a good cause over one that doesn’t; a 39% increase since 2008. 71% of consumers would help a brand promote their products or services if there is a good cause behind them; a growth of 34% since 2008. 73% of consumers would switch brands if a different brand of similar quality supported a good cause; a 9% increase since 2009. (Source: 2012 Edleman goodpurpose® Study)
  • 90% indicated that partnering with reputable nonprofit organizations enhances their brand and 89% believe partnering leverages their ability to improve the community.  (Source: America's Charities 2015 Snapshot)
  • 80% of nonprofits in Snapshot 2014 said they have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources.  (Source: America's Charities 2015 Snapshot)
  • 73% of companies prefer to have deeper partnerships with a smaller number.  (Source: America's Charities 2015 Snapshot)

Put These Stats to Work for Your Organization!

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