Facts & Statistics on Workplace Giving, Matching Gifts, and Volunteer Programs

Workplace Giving & Employee Engagement:

Employee Retention & Recruitment:

  • 88% believe effective employee engagement programs help attract and retain employees.  (Source: America's Charities 2015 Snapshot)
  • 77% of the respondents believe that offering employee engagement opportunities is an important recruitment strategy to attract millennials.  (Source: America's Charities 2015 Snapshot)
  • It’s well known that employees want to work for companies that care. In fact, Cone Research found that 79% of people prefer to work for a socially responsible company and 79% of employees think it’s important that their companies match their charitable giving.
  • 53% of respondents in the 2014 Millennial Impact Study said having their passions and talents recognized and addresses is their top reason for remaining at their current company.
  • Employees most committed to their organizations put in 57 percent more effort on the job—and are 87 percent less likely to resign—than employees who consider themselves disengaged. (Source: PwC "Keys to Corporate Responsibility and Employee Engagement)
  • According to Project ROI, a well-designed corporate social responsibility program can increase employee engagement up to 7.5%, increase employee productivity by 13%, reduce employee turnover by 50%, and increase revenue by as much as 20%.

Matching Gifts:

Volunteering & Pro Bono:

Aligning Cause With Business:

  • 70% of the survey respondents strongly agree that employees expect them to be a socially responsible company.  (Source: America's Charities 2015 Snapshot)
  • 92% of respondents noted their customers expect them to be good corporate citizens.  (Source: America's Charities 2015 Snapshot)
  • As social purpose’s role in purchasing decisions has increased, purchase frequency has also intensified: 47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.Not only are consumers making purchase decisions with purpose top of mind, they are also buying and advocating for purposeful brands. 72% of consumers would recommend a brand that supports a good cause over one that doesn’t; a 39% increase since 2008. 71% of consumers would help a brand promote their products or services if there is a good cause behind them; a growth of 34% since 2008. 73% of consumers would switch brands if a different brand of similar quality supported a good cause; a 9% increase since 2009. (Source: 2012 Edleman goodpurpose® Study)
  • 90% indicated that partnering with reputable nonprofit organizations enhances their brand and 89% believe partnering leverages their ability to improve the community.  (Source: America's Charities 2015 Snapshot)
  • 80% of nonprofits in Snapshot 2014 said they have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources.  (Source: America's Charities 2015 Snapshot)
  • 73% of companies prefer to have deeper partnerships with a smaller number.  (Source: America's Charities 2015 Snapshot)

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