Facts & Statistics on Workplace Giving, Matching Gifts, and Volunteer Programs

CSR, Workplace Giving, & Employee Engagement:

Employee Wellness, Retention, and Recruitment:

Matching Gifts:

  • What motivates donors to give? When employers match individual donations. Matching gifts is the second of the five biggest motivations for workplace donors. (Source: America's Charities Snapshot Employee Donor Research)
  • 65% of large companies match while only 28% of small to mid-size companies match. (Source: America's Charities Snapshot Employer Research)
  • 84% of donors say they're more likely to give if a match is offered, and one in three say they would give a larger gift if matching is applied to their donation. (Source: Double the Donation's Review of Matching Gift Programs)
  • An estimated $4-$7 billion in matching gift funds goes unclaimed per year. (Source: Double the Donation)
  • With 65% of Fortune 500 companies and many smaller companies offering these programs, they represent an important source of funding for nonprofits. (Source: Double the Donation's Review of Matching Gift Programs)
  • Nearly two-thirds of employers surveyed in America's Charities Snapshot Employer Research indicated they match employee payroll contributions, a 58% increase since 2006. Corporate matches are becoming a central driving force that incentivizes employees to donate to charities through workplace initiatives. (Source: America’s Charities Snapshot Employer Research)
  • The majority of companies (66%) have an ‘open’ matching gift program, which means that employees can donate to most nonprofit organizations and the company will match that contribution. (Source: America's Charities Corporate Benchmarking Analysis)
  • Average employee participation in employer matching gift programs is 10%, demonstrating a marked opportunity for growth. (Source: America's Charities Corporate Benchmarking Analysis)

Volunteering & Pro Bono:

Aligning Cause With Business:

  • 70% of employers firmly believe that their employees expect them to be a socially responsible company. (Source: America's Charities Snapshot Employer Research)
  • 70% of employees say it is imperative or very important to work for an employer where mission and value align. (Source: America's Charities Snapshot Employee Donor Research)
  • 92% of companies believe that their customers expect them to be good corporate citizens. (Source: America's Charities Snapshot Employer Research)
  • As social purpose’s role in purchasing decisions has increased, purchase frequency has also intensified: 47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.
    • Not only are consumers making purchase decisions with purpose top of mind, but they are also buying and advocating for purposeful brands.
    • 72% of consumers would recommend a brand that supports a good cause over one that doesn’t; a 39% increase since 2008.
    • 71% of consumers would help a brand promote their products or services if there is a good cause behind them; a growth of 34% since 2008.
    • 73% of consumers would switch brands if a different brand of similar quality supported a good cause; a 9% increase since 2009. (Source: Edelman goodpurpose® Study)
  • 90% of businesses indicated that partnering with reputable nonprofits enhances their brands. 89% believe partnering leverages their ability to improve the community. (Source: America's Charities Snapshot Employer Research)

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