#GivingTuesdayNow is a new global day of giving and unity on May 5, 2020, in emergency response to the unprecedented need caused by COVID-19.
#GivingTuesdayNow is taking place in addition to the regularly scheduled #GivingTuesday on December 1, 2020.
We've compiled resources, ideas, and tips to help you leverage this global day of giving for your cause:
If you are an America's Charities member, contact firstname.lastname@example.org and let us know how your nonprofit is responding to COVID-19. We have compiled a list of members who have notified us of their coronavirus-focused activities. If you are not included on this page, let us know what you are doing and we will add your activities and continue to use our website and social media pages to promote you.
Decide what you hope to achieve through #GivingTuesdayNow and how you will promote it:
You can celebrate #GivingTuesdayNow (and #GivingTuesday) as separate campaigns to encourage giving, or integrate them within your existing fundraising initiatives.
Create a landing page on your website specifically about #GivingTuesdayNow (e.g., yourcharityname.org/givingtuesdaynow) and use that page to collect donations and share information with your supporters.
Craft a few emails and series of social media messages to rally your supporters around your #GivingTuesdayNow initiative.
Be focused. Don’t try to do too many things (you don’t want to overwhelm your supporters). If it’s donations you want, make that clear in your messaging. If it’s virtual, skill-based volunteers or specific donated goods you want, make it easy for your supporters to get involved. If you want to raise awareness about your cause or a specific program you offer, craft some messages and shareable graphics for your donors to use so they can advocate on your behalf to their friends and family.
Download the #GivingTuesday nonprofit toolkit for ways to participate, templates for social media and email, and ways to use the day to amplify your existing efforts.
Promote Matching Gifts to double your success! Use Double the Donation's matching gift tool to help donors learn what companies match gifts and encourage them to donate to you with a company match. America's Charities and Double the Donation have partnered to provide America’s Charities’ nonprofit members with free access to Double the Donation's core matching gifts product, and steep discounts to its other products. Some products are completely free to America's Charities nonprofit members. Click here for step-by-step instructions on how to take advantage of this great offer. Want some expert advice? Read this Double the Donation article, "Expert Advice on Taking Advantage of #GivingTuesday"
Watch and read about the value of nonprofit-corporate partnerships in leveraging events like #GivingTuesdayNow: Giving Tuesday for Nonprofits: Look Inward, Look Outward and Think Long Term
Need some ideas? Read this WholeWhale.com article, "31+ Ideas for #GivingTuesday you haven’t thought of" to get those creative juices flowing.
Engage your Board. Read this Boardable article, "Board Member Engagement: Extending Giving Tuesday Throughout the Year."
Visit our Coronavirus Resource Center for six steps you can take, right now, to help communities impacted by COVID-19 near and far. We are keeping this updated as coronavirus continues, so check back often.