#GivingTuesday Resources for Nonprofits & Charities
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Mark your calendar – #GivingTuesday is on November 28, 2023!
We’ve compiled resources, ideas, and tips to help you leverage this global day of giving for your cause:
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Visit the #GivingTuesday website, www.givingtuesday.org, to create your charity profile and access #GivingTuesday logos, web banners, sample messages, and other resources.
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If you are an America’s Charities member, contact marcom@charities.org and let us know how your #GivingTuesday initiative. We will use our website and social media pages to promote you.
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Decide what you hope to achieve through #GivingTuesday and how you will promote it:
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You can celebrate #GivingTuesday as a separate campaign to encourage giving, or integrate it within your existing fundraising initiatives.
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Create a landing page on your website specifically about #GivingTuesday (e.g., yourcharityname.org/givingtuesday) and use that page to collect donations and share information with your supporters.
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Craft a few emails and a series of social media messages to rally your supporters around your #GivingTuesday initiative.
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Be focused. Don’t try to do too many things (you don’t want to overwhelm your supporters). If it’s donations you want, make that clear in your messaging. If it’s virtual, skill-based volunteers or specific donated goods you want, make it easy for your supporters to get involved. If you want to raise awareness about your cause or a specific program you offer, craft some messages and shareable graphics for your donors to use so they can advocate on your behalf to their friends and family.
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Gain access to a new pool of donors and participate in #BitcoinTuesday: With more than 100,000,000 crypto users, cryptocurrency has become more popular than Venmo among Millennial and Gen-Z donors. America’s Charities has partnered with The Giving Block to make accepting cryptocurrency donations easy. Plus, America’s Charities members will get a 10% discount on the first year of subscription fees! Learn more and get started here.
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Watch and read about the value of nonprofit-corporate partnerships in leveraging events like #GivingTuesday: Giving Tuesday for Nonprofits: Look Inward, Look Outward and Think Long Term
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Need some ideas? Read this WholeWhale.com article, “31+ Ideas for #GivingTuesday you haven’t thought of” to get those creative juices flowing.
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Engage your Board around your #GivingTuesday initiatives. Read this Boardable article, “Board Member Engagement: Extending Giving Tuesday Throughout the Year.