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Mark your calendar - #GivingTuesday is on November 30, 2021!

Giving Tuesday 2020 impact at a glanceWe've compiled resources, ideas, and tips to help you leverage this global day of giving for your cause:

  • Visit the #GivingTuesday website, www.givingtuesday.org, to create your charity profile and access #GivingTuesday logos, web banners, sample messages, and other resources. 

  • If you are an America's Charities member, contact marcom@charities.org and let us know how your #GivingTuesday initiative. We will use our website and social media pages to promote you. 

  • Decide what you hope to achieve through #GivingTuesday and how you will promote it:

    • You can celebrate #GivingTuesday as a separate campaign to encourage giving, or integrate it within your existing fundraising initiatives.

    • Create a landing page on your website specifically about #GivingTuesday (e.g., yourcharityname.org/givingtuesday) and use that page to collect donations and share information with your supporters.

    • Craft a few emails and a series of social media messages to rally your supporters around your #GivingTuesday initiative.

    • Be focused. Don’t try to do too many things (you don’t want to overwhelm your supporters). If it’s donations you want, make that clear in your messaging. If it’s virtual, skill-based volunteers or specific donated goods you want, make it easy for your supporters to get involved. If you want to raise awareness about your cause or a specific program you offer, craft some messages and shareable graphics for your donors to use so they can advocate on your behalf to their friends and family.

  • Promote matching gifts to double your success! Through the use of Double the Donation's matching gift software, nonprofits can significantly boost their matching gift and volunteer grant revenue. Double the Donation has the world's most comprehensive database of more than 20,000 companies and subsidiaries that offer matching gift programs. Each entry in the database includes actionable information about a specific company’s match limits, match ratios, deadlines to submit, forms/next steps, and more.

    • NOTE: America's Charities Members who are new Double the Donation clients are eligible for a $250 credit that can be applied to any Double the Donation plan in your first year. Click here and scroll down for step-by-step instructions on how to get started.

  • Gain access to a new pool of donors and participate in #BitcoinTuesday: With more than 100,000,000 crypto users, cryptocurrency has become more popular than Venmo among Millennial and Gen-Z donors. America's Charities has partnered with The Giving Block to make accepting cryptocurrency donations easy. Plus, America’s Charities members will get a 10% discount on the first year of subscription fees! Learn more and get started here. 

  • Watch and read about the value of nonprofit-corporate partnerships in leveraging events like #GivingTuesday: Giving Tuesday for Nonprofits: Look Inward, Look Outward and Think Long Term

  • Need some ideas? Read this WholeWhale.com article, "31+ Ideas for #GivingTuesday you haven’t thought of" to get those creative juices flowing.

  •  Engage your Board around your #GivingTuesday initiatives. Read this Boardable article, "Board Member Engagement: Extending Giving Tuesday Throughout the Year."