Facts & Statistics on Workplace Giving, Matching Gifts, and Volunteer Programs

 

CSR, Workplace Giving, Disaster Relief, & Employee Engagement:

  • $5 billion = approximately how much money is raised through workplace giving annually – much of which is unrestricted, sustainable support that enables charities to deliver vital services throughout the nation. Workplace giving is one of the most cost-effective ways to support charities.
  • Young professionals are emerging as enthusiastic workplace donors and increasing their donations year-over-year more than those in other age groups. (Source: Deloitte Trends in Workplace Giving Survey)
  • When a charitable choice is given, employee participation increases. (Source: America’s Charities Snapshot Employer Research)
  • Providing employees with an opportunity to make financial donations directly from their paycheck (known as workplace giving) is the most common component of employee engagement. (Source: America’s Charities Snapshot Employer Research)
  • 71% of surveyed employees say it is imperative or very important to work where culture is supportive of giving and volunteering. (Source: America’s Charities Snapshot Employee Donor Research)
  • More than 49% of nonprofit respondents identified workplace giving as a growth strategy for their organization. They see workplace giving and employee engagement programs as opportunities to promote their mission, programs, and services, as well as identify and recruit new volunteers. (Source: America’s Charities Snapshot Nonprofit Research)
  • As consumers increasingly choose brands based on CSR values, 69% of respondents report that their organizations have generated increased sales as a result of CSR initiatives. Ivalua & Forrester Research CSR Study
  • 86% of corporate leaders believe that employees expect them to provide opportunities to engage in the community; 87% of corporate leaders believe their employees expect them to support causes and issues that matter to those employees. (Source: America’s Charities Snapshot Employer Research)
  • America’s Charities generates five to 10 times more pledge volume for our nonprofit members that participate in workplace giving campaigns that we manage, versus workplace giving campaigns we do not manage. (Source: America’s Charities’ 2018 donation data)
  • 30% of employee donors say the reason why they do not give through the workplace is that the causes they care about are not available as choices through their employer’s giving program. (Source: America’s Charities Snapshot Employee Donor Research)
  • According to a report from the Conference Board Environmental, Social & Governance Center, the top priority of 73 percent of responding companies was immediate relief and short-term recovery, while only 22 percent prioritized disaster preparedness and just 3 percent prioritized long-term recovery and reconstruction. The report’s authors note that funding preparedness would reduce the need for relief and help build trust with communities, while funding long-term recovery and reconstruction would reduce the time it takes for communities to return to normal. (Source: Disaster Philanthropy Practices 2021) 
  • In 2021, economic uncertainty impacted the lives of many donors. Despite this, giving is expected to remain strong with 90% of donors planning to give the same or more as they did in 2021. (Source: Classy, Why America Gives 2022)

Employee Wellness, Retention, and Recruitment:

Matching Gifts:

  • What motivates donors to give? When employers match individual donations. Matching gifts is the second of the five biggest motivations for workplace donors. (Source: America’s Charities Snapshot Employee Donor Research)
  • 65% of large companies match while only 28% of small to mid-size companies match. (Source: America’s Charities Snapshot Employer Research)
  • 84% of donors say they’re more likely to give if a match is offered, and one in three say they would give a larger gift if matching is applied to their donation. (Source: Double the Donation’s Review of Matching Gift Programs)
  • An estimated $4-$7 billion in matching gift funds goes unclaimed per year. (Source: Double the Donation)
  • With 65% of Fortune 500 companies and many smaller companies offering these programs, they represent an important source of funding for nonprofits. (Source: Double the Donation’s Review of Matching Gift Programs)
  • Nearly two-thirds of employers surveyed in America’s Charities Snapshot Employer Research indicated they match employee payroll contributions, a 58% increase since 2006. Corporate matches are becoming a central driving force that incentivizes employees to donate to charities through workplace initiatives. (Source: America’s Charities Snapshot Employer Research)
  • The majority of companies (66%) have an ‘open’ matching gift program, which means that employees can donate to most nonprofit organizations and the company will match that contribution. (Source: America’s Charities Corporate Benchmarking Analysis)
  • Average employee participation in employer matching gift programs is 10%, demonstrating a marked opportunity for growth. (Source: America’s Charities Corporate Benchmarking Analysis)

Volunteering & Pro Bono:

Aligning Cause With Business:

  • 70% of employers firmly believe that their employees expect them to be a socially responsible company. (Source: America’s Charities Snapshot Employer Research)
  • 70% of employees say it is imperative or very important to work for an employer where mission and value align. (Source: America’s Charities Snapshot Employee Donor Research)
  • 92% of companies believe that their customers expect them to be good corporate citizens. (Source: America’s Charities Snapshot Employer Research)
  • As social purpose’s role in purchasing decisions has increased, purchase frequency has also intensified: 47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.
    • Not only are consumers making purchase decisions with purpose top of mind, but they are also buying and advocating for purposeful brands.
    • 72% of consumers would recommend a brand that supports a good cause over one that doesn’t; a 39% increase since 2008.
    • 71% of consumers would help a brand promote their products or services if there is a good cause behind them; a growth of 34% since 2008.
    • 73% of consumers would switch brands if a different brand of similar quality supported a good cause; a 9% increase since 2009. (Source: Edelman goodpurpose® Study)
  • 90% of businesses indicated that partnering with reputable nonprofits enhances their brands. 89% believe partnering leverages their ability to improve the community. (Source: America’s Charities Snapshot Employer Research)

Scholarship and Cost of Education:

  • The cost of higher education is an enormous barrier for individuals hoping to advance their educations and careers, particularly for working adults and non-traditional students. As reported by Forbes, “in 1980, the price to attend a four-year college full-time was $10,231 annually—including tuition, fees, room and board, and adjusted for inflation—according to the National Center for Education Statistics. By 2019-20, the total price increased to $28,775. That’s a 180% increase.”

  • As a recent report from Georgetown University highlights, ““Today, two out of three jobs require postsecondary education and training, while three out of four jobs in the 1970s required a high school diploma or less. Yet while young people today need more education than ever to compete in the labor market, a college education is more expensive than in the past.”

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