Facts & Statistics on Workplace Giving, Matching Gifts, and Volunteer Programs

Workplace Giving & Employee Engagement:

Employee Retention & Recruitment:

Matching Gifts:

Volunteering & Pro Bono:

Aligning Cause With Business:

  • 70% of employers firmly believe that their employees expect them to be a socially responsible company. (Source: America's Charities Snapshot Employer Research)
  • 70% of employees say it is imperative or very important to work for an employer where mission and value align. (Source: America's Charities Snapshot Employee Donor Research)
  • 92% of companies believe that their customers expect them to be good corporate citizens. (Source: America's Charities Snapshot Employer Research)
  • As social purpose’s role in purchasing decisions has increased, purchase frequency has also intensified: 47% of global consumers buy brands that support a good cause at least monthly, a 47% increase from 2010.
    • Not only are consumers making purchase decisions with purpose top of mind, but they are also buying and advocating for purposeful brands.
    • 72% of consumers would recommend a brand that supports a good cause over one that doesn’t; a 39% increase since 2008.
    • 71% of consumers would help a brand promote their products or services if there is a good cause behind them; a growth of 34% since 2008.
    • 73% of consumers would switch brands if a different brand of similar quality supported a good cause; a 9% increase since 2009. (Source: Edelman goodpurpose® Study)
  • 90% of businesses indicated that partnering with reputable nonprofits enhances their brands. 89% believe partnering leverages their ability to improve the community. (Source: America's Charities Snapshot Employer Research)

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