Sarah Ford | January 20, 2015

The Young, the Middle-Aged and the Old Differ on Where Giving Should Be Directed

By Glenn Ruffenach

Only a few weeks ago, many Americans were rushing to help their favorite charities—even if last-minute tax deductions, rather than the holiday spirit, were the spur.

As it turns out, what we give, and where we direct our dollars and goods, varies from generation to generation.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

July 14, 2025

The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…

Read Article

For Fifth Consecutive Year America’s Charities Named ‘Best Nonprofit To Work For’

May 6, 2025

Washington, D.C. – April 1, 2025 – America’s Charities, the nonprofit that mobilizes the power of giving as a leading provider of volunteering, workplace giving,…

Read Article

Workplace Fundraising + Volunteering Summit (April 2nd and 3rd, 2025)

March 26, 2025

Join us in attending this virtual summit! The America’s Charities team is joining up with other leading voices in the workplace giving space for a…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock