Webinar: The Chemistry of Employee Donor Cultivation – Turning Your Year-End Fundraising Efforts into Year-Round Donor Engagement


Webinar Recording:

Did you know workplace giving donors give on average five times more, and because donations are typically deducted from paychecks all year long, they are more sustainable? Yet we often treat those donors the same as a one-time donor. In this webinar, America’s Charities explores the backbone of successful fundraising and the donor cultivation cycle, with an emphasis on employee donors:

  1. Identification and research: Who will you ask and what will you ask for?
  2. Cultivation: Building relationships, engaging the prospect and preparing to make the ask.
  3. Solicitation: Making the ask.
  4. Stewardship: Recognition and continuing to engage donors.

Featuring a case study from America’s Charities member Mothers Against Drunk Driving (MADD) about their own cultivation efforts, and advice from America’s Charities’ team of employee giving experts, this free webinar is designed to provide nonprofits with actionable steps for investing time and resources into each phase of the fundraising process, specifically with regards to treating workplace giving donor cultivation differently than other types of donors.

Ready To See How We Can Help You Mobilize the Power of Giving?