Sarah Ford | December 17, 2012
You’ve made a donation, now what?
Did you know that approximately 174 million adult Americans plan to give money to charity between Thanksgiving and year-end? Furthermore, 35 percent to 42 percent of online giving happens in November and December alone, with more than 20% of all giving for the entire year occurring in the last 48 hours of the calendar year!
In addition to supporting a couple or maybe several holiday-giving appeals, you may have also contributed to your favorite charities through your company’s workplace employee giving program. Have you considered, however, how to track the effectiveness of those gifts?
Now that you have donated to a charity, click here to learn how to track the effectiveness of those gifts and hold the charity accountable to you.
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