Sarah Ford | May 29, 2015

Your Employees are the Key to Your Cause Marketing Strategy

By Angela Parker

Today I’m in Chicago for the annual Cause Marketing Forum. While the content of this event’s sessions never fail to provide new information and provoke innovative thinking, it’s the people who motivate me to show up. In the hallways between breakouts and during the evening reception over wine, the Cause Marketing Forum brings together some of the smartest, most compassionate men and women in the CSR, marketing and PR fields. Yesterday, in a conversation with one of those brilliant people, I was told: You can’t affect corporate culture without a strong brand strategy. And that’s where things got interesting.

My forum friend may be right. I agree; a strong brand strategy is important, particularly when “cause” is part of that brand. I’ll use the banking industry as an example. Recently, an article was shared with me that’s written by a PR professional who gets it almost right. Almost right is good, but it’s not good enough.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

For Fifth Consecutive Year America’s Charities Named ‘Best Nonprofit To Work For’

May 6, 2025

Washington, D.C. – April 1, 2025 – America’s Charities, the nonprofit that mobilizes the power of giving as a leading provider of volunteering, workplace giving,…

Read Article

Workplace Fundraising + Volunteering Summit (April 2nd and 3rd, 2025)

March 26, 2025

Join us in attending this virtual summit! The America’s Charities team is joining up with other leading voices in the workplace giving space for a…

Read Article

The Time to Act is Now

March 7, 2025

The results of the 2024 National Assessment of Educational Progress (NAEP) are in, and the findings are, in a word, heartbreaking. This assessment serves as…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock