Sarah Ford | May 29, 2015

Your Employees are the Key to Your Cause Marketing Strategy

By Angela Parker

Today I’m in Chicago for the annual Cause Marketing Forum. While the content of this event’s sessions never fail to provide new information and provoke innovative thinking, it’s the people who motivate me to show up. In the hallways between breakouts and during the evening reception over wine, the Cause Marketing Forum brings together some of the smartest, most compassionate men and women in the CSR, marketing and PR fields. Yesterday, in a conversation with one of those brilliant people, I was told: You can’t affect corporate culture without a strong brand strategy. And that’s where things got interesting.

My forum friend may be right. I agree; a strong brand strategy is important, particularly when “cause” is part of that brand. I’ll use the banking industry as an example. Recently, an article was shared with me that’s written by a PR professional who gets it almost right. Almost right is good, but it’s not good enough.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

February is Marfan Awareness Month!

February 3, 2025

Marfan syndrome affects an estimated 1 in 5,000 people regardless of race, ethnicity, or gender, and experts estimate that nearly half the people who have Marfan…

Read Article

February is Cancer Prevention Month

February 3, 2025

A substantial proportion of cancers could be prevented, including all cancers caused by tobacco use and other unhealthy behaviors. Excluding non-melanoma skin cancer, at least…

Read Article

Celebrating the Agents of Change this Black History Month

February 3, 2025

During Black History Month, which takes place each year during the month of February, there is much to celebrate about the past achievements and impact…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock