Sarah Ford | January 20, 2015

The Young, the Middle-Aged and the Old Differ on Where Giving Should Be Directed

By Glenn Ruffenach

Only a few weeks ago, many Americans were rushing to help their favorite charities—even if last-minute tax deductions, rather than the holiday spirit, were the spur.

As it turns out, what we give, and where we direct our dollars and goods, varies from generation to generation.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Why Your Company Should Offer a Matching Gift Program

July 13, 2026

Every year, billions of dollars in potential charitable giving go unclaimed, not because employees don’t want to give, but because their employers haven’t made it…

Employee Disaster Relief: How to Build an Emergency Assistance Fund Before the Next Crisis

July 6, 2026

The 2026 hurricane season is already underway. While NOAA forecasts a 55% probability of a below-average season, projections still call for 8–14 named storms, 3–6…

Emergency Assistance Fund Compliance: How to Stay IRS-Compliant While Maximizing Employee Impact

June 17, 2026

Why Emergency Assistance Funds Matter More Than Ever Financial insecurity remains a critical challenge for today’s workforce. Approximately 37% of Americans cannot afford an unexpected…

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock