Sarah Ford | January 20, 2015
The Young, the Middle-Aged and the Old Differ on Where Giving Should Be Directed
By Glenn Ruffenach
Only a few weeks ago, many Americans were rushing to help their favorite charities—even if last-minute tax deductions, rather than the holiday spirit, were the spur.
As it turns out, what we give, and where we direct our dollars and goods, varies from generation to generation.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Economic Fragility Continues to Impact U.S. Workers and Their Families
According to the latest Federal Reserve report on the Economic Well-Being of U.S. Households, nearly 4 in 10 Americans would struggle to cover a modest $400 emergency, often…
$1 Billion in Giving: America’s Charities Reaches a Historic Milestone
A testament to the impact of mobilizing the power of giving. We have some extraordinary news to share. In 2025, America’s Charities crossed a threshold that few organizations…
America’s Charities Named ‘Best Nonprofit To Work For’ For Fifth Consecutive Year
Washington, D.C. – April 1, 2025 – America’s Charities, the nonprofit that mobilizes the power of giving as a leading provider of volunteering, workplace giving,…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.