Why Mid-Sized Businesses Should Prioritize Employee-Led Philanthropy
By Sarah Ford on May 21, 2014
By Ryan Scott
Mid-sized businesses – often defined as organizations with 100 to 5000 employees – comprise 26% of U.S. businesses, according to the Midmarket Institute. And yet, despite their numbers, mid-sized businesses are often overlooked in discussions about employee volunteer and giving programs. The big corporations are more typically the ones that have the attention-getting programs and events, and with their size they’re more often able to seize the spotlight with stories about impressive community impact and employee engagement.
But bigger isn’t always better, and leaders of mid-sized businesses should recognize that their potential for making a difference in the world at large and within their own organizations and bottom lines is significant if properly leveraged. As with any company, the key to creating a program that is successful both internally and externally is to lay out a thoughtful corporate philanthropy strategy from the start that includes business goals, key measurements, and tactics to continuously build on the momentum that comes with achievement.