Why Mid-Sized Businesses Should Prioritize Corporate Philanthropy
By Sarah Ford on June 23, 2014
By Ryan Scott
Mid-sized businesses - often defined as organizations with 100 to 5000 employees - comprise 26% of U.S. businesses, according to the Midmarket Institute. And yet, despite their numbers, mid-sized businesses are often overlooked in discussions about employee volunteer and giving programs. The big corporations are more typically the ones that have the attention-getting programs and events, and with their size they’re more often able to seize the spotlight with stories about impressive community impact and employee engagement.
But bigger isn’t always better, and smaller companies can compete for top talent and customers on culture. That is, if they have defined for themselves a culture that's compelling, shaped by making a difference in the world at large and within their own organizations.