Sarah Ford | July 31, 2012

Why Charities Should be Cautious of Giving Days & Crowd-sourcing Events

By participating in “giving days” (like “Give to the Max”) and other crowd-sourcing events, is your charity attracting new donors or are you just changing your existing $500 workplace giving donor into a $50 one-time gift donor instead? 

I recently had the opportunity to speak about this subject on the Not-for-Profit Exchange Blog Talk Radio.  While I think “giving days” are an interesting concept in crowd-sourcing for giving, you should be cautious about participating in these types of events and need to look at the motivations of the organizers to make sure it’s the right thing for your charity.


Click here
to listen to the full discussion on Not-for-Profit Exchange Blog Talk Radio.

Bookmark and Share

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Animal Rescue Team and Disaster Response

September 30, 2024

The Humane Society of the United States (HSUS) Animal Rescue Team (ART) is on call 24/7, ready to deploy whenever animals are caught in large-scale…

Read Article

Domestic Violence Awareness Month: Together We Can End Domestic Abuse

September 24, 2024

The U.S. Department of Justice estimates that 1.3 million women and 835,000 men are victims of physical violence by a partner every year. People who are…

Read Article

Breast Cancer Awareness Month

September 24, 2024

October is Breast Cancer Awareness Month – an annual campaign that aims to educate the public on the importance of early screening, testing and treatment for…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock