Sarah Ford | April 27, 2012

What do non-donors think about non-profit organizations and the act of giving?

According to a newly released survey conducted by Grey Matter Research (Phoenix, Arizona), “a majority of non-donors have concerns that most non-profits aren’t really solving any problems, and that too much of their money would go toward overhead and expenses to make their gift worthwhile.”

However, this survey also revealed that “at the same time, some desire to help still exists:  most non-donors claim they wish they had enough money to be able to give to non-profit organizations.”

So what can non-profits do to win over hesitant non-donors?  Click here to read Grey Matter Research’s recent study, “What do non-donors think about non-profit organizations and the act of giving?” for some interesting insights.

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Minority Mental Health Awareness Month

July 18, 2025

July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…

Read Article

International Self Care Day

July 18, 2025

Today, July 24, 2025, we celebrate International Self Care Day, a day dedicated to promoting self-care practices and their numerous benefits for physical, mental, and…

Read Article
How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

How the “Big Beautiful Bill” Will Impact Individual Giving and Employer-Sponsored Workplace Giving Programs

July 14, 2025

The One Big Beautiful Bill was signed into law on July 4, 2025, introducing a range of provisions that will affect how individuals, companies, and…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock