What do non-donors think about non-profit organizations and the act of giving?

According to a newly released survey conducted by Grey Matter Research (Phoenix, Arizona), "a majority of non-donors have concerns that most non-profits aren't really solving any problems, and that too much of their money would go toward overhead and expenses to make their gift worthwhile."

However, this survey also revealed that "at the same time, some desire to help still exists:  most non-donors claim they wish they had enough money to be able to give to non-profit organizations."

So what can non-profits do to win over hesitant non-donors?  Click here to read Grey Matter Research's recent study, "What do non-donors think about non-profit organizations and the act of giving?" for some interesting insights.