Sarah Ford | December 17, 2014

Tide’s Latest Commercial Features Same-Sex Couple

A new commercial by Tide features a same-sex couple arguing over their laundry and “past mistakes.”

Tide, a Procter and Gamble (P&G) product, has only released the commercial in Canada.

Earlier this year, P&G, a Fortune 500 company, came out in support of marriage equality.  P&G also received a 100 on HRC’s 2015Corporate Equality Index, a national benchmarking tool on corporate policies and practices pertinent to LGBT employees.

>> Watch on HRC’s Blog

>> Donate to the Human Rights Campaign Foundation

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Why Your Company Should Offer a Matching Gift Program

July 13, 2026

Every year, billions of dollars in potential charitable giving go unclaimed, not because employees don’t want to give, but because their employers haven’t made it…

Employee Disaster Relief: How to Build an Emergency Assistance Fund Before the Next Crisis

July 6, 2026

The 2026 hurricane season is already underway. While NOAA forecasts a 55% probability of a below-average season, projections still call for 8–14 named storms, 3–6…

Emergency Assistance Fund Compliance: How to Stay IRS-Compliant While Maximizing Employee Impact

June 17, 2026

Why Emergency Assistance Funds Matter More Than Ever Financial insecurity remains a critical challenge for today’s workforce. Approximately 37% of Americans cannot afford an unexpected…

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock