The Sweet Spot: Corporate Philanthropy Brand Alignment vs. Individual Employee Causes

Charitable causes supported by companies often differ from the individual interests and charities that employees want to support. Is there a ‘Sweet Spot’ or strategy companies can use to find a balance that appeals to all, while still aligning with the company’s philanthropic brand? Panelists at the April 2013 America’s Charities #GivingUnderTheInfluence Symposium lend their advice.

On April 24, 2013, America’s Charities hosted distinguished experts at the #GivingUnderTheInfluence Symposium, where a dynamic discussion took place about shifting employee expectations and how the digital culture is transforming the traditional workplace giving model into a more engaging experience inside and outside the workplace walls. This video clip is from America’s Charities “Giving Under The Influence 2013” YouTube playlist.