The Sweet Spot: Corporate Philanthropy Brand Alignment vs. Individual Employee Causes

From America's Charities "Giving Under The Influence 2013" YouTube Playlist

Charitable causes supported by companies often differ from the individual interests and charities that employees want to support. Is there a 'Sweet Spot' or strategy companies can use to find a balance that appeals to all, while still aligning with the company's philanthropic brand? Panelists at the April 2013 America's Charities #GivingUnderTheInfluence Symposium lend their advice.

On April 24, 2013, America's Charities hosted distinguished experts at the #GivingUnderTheInfluence Symposium, where a dynamic discussion took place about shifting employee expectations and how the digital culture is transforming the traditional workplace giving model into a more engaging experience inside and outside the workplace walls. This video clip is from America's Charities "Giving Under The Influence 2013" YouTube playlist.