Sarah Ford | November 6, 2013
Standing for Something is No Longer Enough. Social Impact is Crucial and Sets Leaders Apart.
Achieving social impact requires a measured approach centered on five guiding principles:
- Turn your stakeholders into partners by making their participation urgent and necessary
- Integrate social impact within your company’s business and CSR efforts to maximize potential for impact
- Seek out new opportunities to innovate and accelerate solutions
- Explore new communication channels to broaden reach and appeal
- Provide ongoing and transparent proof of individual and collective impact
According to the 2013 Cone Communications Social Impact Study, these are the 5 principles guiding companies that are addressing social and environmental issues to drive meaningful and positive change.
2013 Cone Communications Social Impact Study
Cone Communications partnered with Ebiquity Research (formerly Echo Research) to field their second comprehensive survey of American attitudes, perceptions and behaviors around CSR. For a comprehensive copy of the report, click here.
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