Since 2006, TOMS has been a popular name when the discussion turns to brands that support social causes. TOMS' social cause is more than providing footwear -- it includes initiatives to help provide clean water, eyewear, medical procedures and safe births, local jobs, education and training. It's a robust business model that has helped the company achieve success. 

It begs the question: In the digital age, do companies need a social cause to thrive?

In this Forbes article, Sarah Haslem Davis weighs the pros and cons of aligning your brand with a social cause. 

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