Small-business Q&A: Ways to show social concerns

By Ron Consolino

Q: You often read about the large donations major companies make to charities. How can a successful small business demonstrate social responsibility?

A: Though the clout and resources of large corporations may make headlines, a small business can do much to improve the quality of its community. In some ways, crafting and implementing a community service philosophy for a small business is easier because there are fewer stakeholders to appease, and you have the flexibility to adopt a strategy that aligns ideally with your business goals. Being socially responsible also has a ripple effect among customers who want to do business with socially responsible firms and employees willing to give extra effort for a good cause.

You can make social responsibility an integral part of your business practices in several ways.

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