The Rules of Corporate Philanthropy

SOME ORGANIZATIONS engage in charitable activities, or corporate philanthropy, to give back to the society what the society invested in them. For example, a successful communications company can open up a free sports training facility for young people to maximize on their sports potential or keep them out of trouble. On the other hand, firms can also engage in charity so as to identify with the society in a bid to attract more customers. Some companies engage in tree planting activities so that people can see that they are concerned with environmental issues, thus gaining favor in the public’s eye.

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