Sarah Ford | August 21, 2014

The ROI of small business philanthropy

By Hanna Burmeister

The concept of corporate philanthropy is nothing new. Companies from around the world have long been partnering with charitable organizations to engage employees in corporate giving campaigns.

In fact, it’s estimated that American businesses donated $16.76 billion to charities in 2013, as reported by Giving USA.

However, the idea that corporate philanthropy requires writing a giant check is no longer valid. Philanthropy is not just for Fortune 500 companies — it’s a great idea for small businesses as well.

Businesses now engage in philanthropy in a variety of non-traditional ways, from company volunteer days to providing non-cash donations or offering pro-bono services.

Many small business owners may shy away from charitable giving, because they feel they don’t have the time, resources or staff to participate in a large giving campaign.

However, as more small businesses are engaging with charities in new ways, they’re finding that connecting their company with a cause is not only beneficial to the charity, but also the workplace.

There are multiple ways that your small business can engage in philanthropy, and there are just as many reasons why you should consider doing so:

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity

May 9, 2024

June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…

Read Article

LGBTQIA+ Pride Month 2024

May 9, 2024

In honor of the 1969 Stonewall Uprising in Manhattan – considered the tipping point for the Gay Liberation Movement in the United States – each…

Read Article

Men’s Health Month

May 9, 2024

June is Men’s Health Month, a time to focus on the unique health challenges faced by men and to encourage them to prioritize their physical…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.