Rethinking Ways to Give Wisely

As a new generation of donors seeks greater accountability from not-for-profits, advisers are seeking new ways to gauge the good an organization accomplishes

By Amy Feldman

Individuals in the U.S. give away more than $200 billion a year, yet the vast majority of those decisions are made ad hoc.Few donors have any idea whether they are giving to the best organization in the area they want to improve, or even whether their giving is doing what they want it to do. A slew of nascent efforts to rate and grade charities, as well as the pending overhaul of the big kahuna of nonprofit ratings groups, Charity Navigator, may change all that.

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