Americas Charities | July 12, 2011

Research and Markets: Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society Answers the 12 Most Critical Questions about Corporate Giving

Research and Markets (http://www.researchandmarkets.com/research/b02f3a/smart_giving_is_go) has announced the addition of John Wiley and Sons Ltd’s new report “Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society” to their offering.

In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.

 

Read the full article

Get Resources and Insights Straight To Your Inbox

Explore More Articles

February is Marfan Awareness Month!

February 3, 2025

Marfan syndrome affects an estimated 1 in 5,000 people regardless of race, ethnicity, or gender, and experts estimate that nearly half the people who have Marfan…

Read Article

February is Cancer Prevention Month

February 3, 2025

A substantial proportion of cancers could be prevented, including all cancers caused by tobacco use and other unhealthy behaviors. Excluding non-melanoma skin cancer, at least…

Read Article

Celebrating the Agents of Change this Black History Month

February 3, 2025

During Black History Month, which takes place each year during the month of February, there is much to celebrate about the past achievements and impact…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock