Research and Markets: Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society Answers the 12 Most Critical Questions about Corporate Giving
By Americas Charities on July 12, 2011
Research and Markets (http://www.researchandmarkets.com/research/b02f3a/smart_giving_is_go) has announced the addition of John Wiley and Sons Ltd's new report "Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society" to their offering.
In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.