Americas Charities | June 30, 2014

Programs for Social Good Create Higher Satisfaction at Every Level and Performance Function

By Russ Blinch

Not everything is about the “bloody ROI,” Apple chief executive Tim Cook famously sputtered in his scolding of a conservative shareholder rights group at its 2013 annual meeting. “Leaving the world a better place” is also important.

Cook was defending corporate activities that the group had criticised as distracting and perhaps even subtracting from the bottom line, such as Apple’s renewable energy efforts or its programs to help the blind use its devices.

Touchy-feely it was not. But Cook’s line in the sand is an oft-heard defense of today’s corporate social responsibility programs, or CSR for short.

Now a growing body of research suggests that CSR’s positive impacts include employees who are more committed and productive. Whether from a rise in corporate malfeasance or concern about the worsening environment, recent studies show that workers are running to companies that allow them to give a fig about something beyond return on investment — and staying at them longer.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Animal Rescue Team and Disaster Response

September 30, 2024

The Humane Society of the United States (HSUS) Animal Rescue Team (ART) is on call 24/7, ready to deploy whenever animals are caught in large-scale…

Read Article

Domestic Violence Awareness Month: Together We Can End Domestic Abuse

September 24, 2024

The U.S. Department of Justice estimates that 1.3 million women and 835,000 men are victims of physical violence by a partner every year. People who are…

Read Article

Breast Cancer Awareness Month

September 24, 2024

October is Breast Cancer Awareness Month – an annual campaign that aims to educate the public on the importance of early screening, testing and treatment for…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock