Sarah Ford | August 8, 2013
The Next Generation of American Giving blackbaud Report
According to blackbaud’s latest study, “In short, the odds are strong that for the vast majority of causes, your next donor will be over age 50.”
In this comprehensive, must-read study, blackbaud shares key findings regarding generational giving tendencies and intentions, and answers questions such as:
- Which generation is most generous?
- Which generation will influence future charitable giving?
- How do giving preferences differ across generations?
- How should fundraisers communicate to each generation?
- Which causes are these different generations giving their money to?
- What factors influence donor’s giving decisions across generations?
>> Click here to download the full, free report.
Â
Â
Â
Â
Â
Â
Â
Â
Â
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Open Position – Director of Marketing
Position: Director of Marketing Department: Business Development Reporting Structure: VP, Business Development Exemption Status: Exempt Location: Remote Overview of the Role: Reporting to, and partnering with, the VP,…
Celebrating Juneteenth and Continuing to Work in Solidarity for Racial Justice, Equality, and Equity
June 19 — also known as Juneteenth, or the nation’s second Independence Day — commemorates the end of slavery in Texas, and therefore the nation,…
Is Your Company Ready to Launch a Scholarship Program This Fall?
Here’s What You Need to Know Now is the ideal time for companies to partner with a scholarship administrator – here’s why and how to…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
