Sarah Ford | April 2, 2015
The Next Big Trend In Corporate Social Investment Is Emerging – Flagship Programmes
70% of companies surveyed by Corporate Citizenship expect to move towards a flagship programme approach to corporate social investment in the next 2 years, up from just 12% doing so today.
Corporate Citizenship, a global sustainability consultancy, undertook international research and interviewed some of the world’s leading community managers, from companies including Unilever, Kellogg Company, M&S, Microsoft and Rolls-Royce to understand the changing landscape of corporate community and social investment.
The research revealed a clear shift towards flagship programmes, whereby cash, volunteers and in-kind donations are focused on a single, significant issue for a company. There is growing recognition that these investments need to align with the core purpose of the business. A detailed survey with over 100 respondents from companies in more than 10 countries found:
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Data Processor & Customer Service Representative, Charitable Funds Management Solutions
Reporting Structure: Director, CFMS Term: October 2025 to February 2026 Schedule: Full-Time; Monday-Friday up to 37.5 hours per week. Rate: $20 per hour Overview of…
Read Article
Customer Support Agent (Remote – Part Time)
Department: Charitable Funds Management Solutions We are a nonprofit charitable organization looking for skilled individuals who can coordinate multiple client requirements related to fund processing and…
Read Article
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
