New Study Looks at Corporate and Employee Giving for Nonprofits
By Sarah Ford on May 19, 2014
Source: Miratel Solutions Inc.
When you compare the nonprofit fundraising landscape of today with a generation ago one of the most significant changes that you’ll see is the constant growth of corporate giving programs which have generated untold donations for literally tens of thousands of charitable causes. It’s interesting to note that while the philosophy of corporate giving has gained mass acceptance in recent decades the origins can be traced back to the late 1800′s and early 1900′s when a handful of wealthy business founders such as Henry Ford, Alexander Graham Bell and J.P. Morgan began to grow the concept of philanthropy being a healthy offshoot of their corporate profits.
A century later and almost all companies both large and small provide gift matching for employee contributions to nonprofits or at least a charitable benefactor that they support from their own business activities.