Sarah Ford | January 14, 2015

National Down Syndrome Society named 2014 Brand of the Year Harris Poll EquiTrend recognizes organization as Disability Non-Profit

The National Down Syndrome Society (NDSS) has been recognized as the Brand of the Year by Harris Poll EquiTrend.  EquiTrend is an annual study that started in 1989, yet awards have only been given to the top brands since 2011 and started the Disability Non-Profit category in 2012. The award is given out based on the Brand Equity Index which measures an organizations reach in Familiarity, Quality and Intention (intention to purchase/use/watch/own/donate). 

“NDSS is deeply honored to be recognized by the Harris Poll as the brand of the year in the Disability Non-Profit category,” said NDSS President Jon Colman.  “This award is truly a high compliment demonstrating to all of us at NDSS and the Down syndrome community that we are making strides towards fulfilling our mission to be the national advocate for the value, acceptance and inclusion of people with Down syndrome.”

The poll looks at more than 1,500 brands across 27 different categories when giving out the award. 

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

2025 Holiday Giving Engage Donation Site_tech platform

Make the Holidays More Meaningful: Engage Your Team with Employee Giving Technology

September 12, 2025

The holiday season is a time for connection, gratitude, and giving back. For employers, it’s also an ideal moment to strengthen workplace culture, deepen employee…

Read Article
Launch a 2025 Holiday Giving Engage Donation Site

Launch a Turnkey Holiday Giving Campaign

September 12, 2025

Sign up by October 3, 2025 to launch your employee donation site in time for the holidays! Give employees a simple, meaningful way to make…

Read Article
Best Nonprofit to Work For

Data Processor & Customer Service Representative, Charitable Funds Management Solutions

August 27, 2025

Reporting Structure: Director, CFMS Term: October 2025 to February 2026 Schedule: Full-Time; Monday-Friday up to 37.5 hours per week. Rate: $20 per hour Overview of…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock