When Feed the Children's new President, Kevin Hagan, came on board two years ago, he was charged with transforming this storied international nonprofit into the "next generation" charity while energizing its existing donor base. After two years of incredibly hard work on the part of hundreds of Feed the Children employees around the world, the new Feed the Children brand has been launched. And to give you a better understanding of how and why they chose certain new elements to their brand, is Kevin Hagan himself.

>> Read about Feed the Children's New Brand