Sarah Ford | October 22, 2014
Just 1 in 5 Wealthy People Think Their Gifts Make a Difference, Study Finds
By Caroline Bermudez
Most wealthy people give, but few of them are satisfied with what their philanthropy accomplishes, says a new report.
The report from UBS Wealth Management Americas, found 9 in 10 affluent people, say they donate to charity, yet only 20 percent consider their giving to be effective.
Sameer Aurora, head of client strategy at UBS Wealth Management Americas, said he was surprised people thought their giving made little difference. One reason for the problem he said: “People tend to give as they’re asked by friends and family, reacting to spur-of-the-moment requests at random.” Donors who are happier with their philanthropy, he says, tend to have plans in place.
To conduct the survey UBS received data from 2,210 clients, including 1,372 who have assets worth at least $1-million. Other people in the survey were less well off and younger than a typical millionaire.
Generational Shifts
The report also revealed generational shifts in giving. Mr. Aurora says these changes are reflected in the causes donors support.
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Open Position – Application Specialist, Employee Assistance FundsÂ
Position: Application Specialist, Employee Assistance Funds Department: Charitable Grants Reporting Structure: Director, Charitable Grants Employment Type: Part-time, temporary Exemption Status: Non-exempt Location: Remote Overview of…
Open Position – Director of Business DevelopmentÂ
Position: Director of Business Development Department: Business Development Reporting Structure: VP, Business Development Employment Type: Full-time Exemption Status: Exempt Location: Remote Overview of the Role: …
Micro-Influencers and Nonprofits: Local Partnerships
What does your nonprofit’s digital presence look like these days? Having a website and social media accounts almost goes without saying, and your team likely…
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.
