The Importance of Including Employer Names in your Nonprofit's CRM System - Double the Donation
By Sarah Ford on May 7, 2014
Source: DoubletheDonation.com
Here's a very interesting way to tap into larger donations. Find out if your donors' employers offer matching gifts. This is what Double the Donation is all about.
Have you ever wondered where your donors work or has your organization struggled to track, segment, and market to groups of individuals who work for the same company?
If so you should consider adding a field in your CRM to capture employer data for donors and volunteers. Collecting company names can be used for a variety of fundraising purposes and is key to your organization’s employee matching gift and volunteer grant success.