Good product performance pays while good environmental performance doesn’t, research published in Strategic Management Journal says.

Earlier studies show mixed results on the financial benefits of corporate social responsibility activities; in this one, researchers from the University of South Carolina and the University of Nebraska examined the profitability of two CSR components: product social performance and environmental social performance.

Lauren Turner writes about the research in a Network for Business Sustainability blog and suggests three tips for profiting from CSR activities.

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