Sarah Ford | April 2, 2015
How Giving Back Affects Pricing Perception
By Melissa Hollis, CafeGive Social
It’s not always easy to figure out what consumers want. Case in point: the same markets that recently pushed Harry Potter-branded chocolate to go fair trade also pressured natural and organic retailers such as Whole Foods to lower their prices. Pulled between their sometimes-conflicting responsibilities to a sustainable earth and sustainable business, brands face a critical question:
How much more are consumers willing to pay for a product that supports a good cause, as opposed to one that doesn’t?
This inquiry is at the heart of a new research study by our friends at Software Advice, a company that connects non-profit software buyers with vendors. Entitled “Key Priorities for Ethical Supply Chains,” the report assesses the value of cause-centric decision-making from the perspectives of both companies and consumers. It also uncovers the most convincing ethical initiatives as well as a breakdown of top performing acts of community involvement.
Some of their significant findings:
Related Articles:
Get Resources and Insights Straight To Your Inbox
Explore More Articles
Get Resources and Insights Straight To Your Inbox
Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.