Americas Charities | June 30, 2014

How CSR Natives Can Help You Drive Impact & Stimulate Innovation

By Craig Bida

(From the CSRwire Talkback Blog Series)

Ask any CEO: It’s a corporate social responsibility (CSR) jungle out there.

C-suite leaders know just how hard it is not only to compete for attention in a marketplace full of purpose-driven branding but also to meet amped-up expectations of delivering significant societal and environmental impact.

Oh, and all that while simultaneously delivering breakthrough business results.

At the same time, it’s becoming increasingly clear that success or failure in CSR today has a lot to do with how well companies engage and enable their people. Without broad commitment by employees, widespread embrace of CSR as a source of innovation and advantage, and disciplined execution organization-wide, a company’s aspirations to become a responsible citizen will often remain just that.

Overcoming Traditions

When it comes to delivering meaningful results then, many companies are unfortunately stalling out.

They’re struggling to overcome compliance-driven CSR structures that track participation in giving campaigns, tally and re-tally employee volunteer hours, engineer forced-fun participation at company-wide events, and drive non-disruptive, cost-savings focused sustainability efforts.

Let’s be real: Although well intentioned, much of this activity doesn’t drive significant impact, deliver meaningful innovation or dramatically increase employee satisfaction.

>> Continue Reading

Get Resources and Insights Straight To Your Inbox

Explore More Articles

Interested in maximizing support through payroll deduction programs? Find out how your organization can benefit from nurturing payroll giving donors here.

Nurturing Payroll Giving Donors: 5 Tips to Deepen Engagement

August 4, 2025

Payroll giving donors are some of the most consistent and committed supporters nonprofits have, but they’re often overlooked in day-to-day fundraising strategies. These donors contribute…

Read Article
Company values are the foundation of your everyday work environment. Ensure you attract best-fit talent by incorporating your values into the hiring process.

How to Align Your Company’s Values with Your Hiring Process

August 1, 2025

Hiring is about more than filling roles—it’s about shaping the future of your company. Every new team member contributes to the culture you’re building, and…

Read Article

Minority Mental Health Awareness Month

July 18, 2025

July is Minority Mental Health Awareness Month, a time dedicated to raising awareness about the unique mental health challenges faced by minority communities. It’s an…

Read Article

Get Resources and Insights Straight To Your Inbox

Receive our monthly/bi-monthly newsletter filled with information about causes, nonprofit impact, and topics important for corporate social responsibility and employee engagement professionals, including disaster response, workplace giving, matching gifts, employee assistance funds, volunteering, scholarship award program management, grantmaking, and other philanthropic initiatives.

newsletter-mock